KNOW – LIKE – TRUST (THE KLT CONCEPT)

The “Know, Like, Trust” (KLT) concept is a marketing principle that emphasises the importance of building a relationship with your audience before they are likely to purchase from you. It suggests that people are more likely to do business with those they know, like, and trust. This concept is often presented as a pyramid or funnel, with “know” being the broadest foundation, followed by “like” and then “trust”. 

The SIX Ps!

The Six Ps provide a powerful framework for building and scaling a successful organisation or business. Each “P” focuses on a critical area that, when aligned, drives clarity, performance, and long-term success.

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